Past studies unveiled geographic associations in branding, with consumers in different locations preferentially purchasing goods from specific countries or regions. Professor Junhong Chu at Hong Kong University and the National University of Singapore recently carried out a study exploring inequalities and geographical differences in the patterns of trade between different Chinese provinces. Her findings highlight different factors that can contribute to these observed geographic branding asymmetries, including distance, home-biases, migration, ethnicity, and cultural similarities.

Child labour is a major social problem that contributes to poor physical health and lower educational achievement. A collaborative research team from Australia, India and the Netherlands conducted a large-scale study of children in rural areas of India. The team’s research confirms the hugely negative mental health impacts of child labour, and opens up important implications for policy, practice and future research.

Like other animals, humans have unique ways of approaching a potential mate and securing their affections. The goal of these ‘wooing’ processes is generally to establish a long-term romantic relationship with the person of interest. Victor de Munck, a Professor of Anthropology at Vilnius University, recently carried out a fascinating study exploring the most common patterns of courtship observed in the United States today, and the cultural influences underpinning these patterns.

Human trafficking is defined as the recruitment and coercion of individuals into labour or other activities that entail their exploitation. While victims of human trafficking can be led to engage in any type of labour or criminal activity, most anti-trafficking efforts primarily focus on people who are exploited in sex work. Dr Veronica Marconi of Oregon State University recently carried out a study aimed at better understanding how anti-trafficking organisations in the Italian region of Tuscany determine which migrants are deserving of their assistance.

How our mind frames information, processes it and makes decisions is an active field of research in psychology, neurosciences and behavioural sciences. Recent research aims to quantify our cognitive processes by mapping them to mathematical theories. Professor Ariane Lambert-Mogiliansky’s work at the Paris School of Economics looks at how we can link cognitive processes, such as learning and decision-making, to the mathematics of quantum mechanics. She establishes and tests a quantum version of the persuasion problem, looking at how much one can alter a person’s cognitive state and orient their decisions through the smart use of questions and information. This research follows the steps of Niels Bohr, founding father of Quantum Mechanics, who wrote about essential similarities between Quantum Mechanics and the functioning of the mind.