How our mind frames information, processes it and makes decisions is an active field of research in psychology, neurosciences and behavioural sciences. Recent research aims to quantify our cognitive processes by mapping them to mathematical theories. Professor Ariane Lambert-Mogiliansky’s work at the Paris School of Economics looks at how we can link cognitive processes, such as learning and decision-making, to the mathematics of quantum mechanics. She establishes and tests a quantum version of the persuasion problem, looking at how much one can alter a person’s cognitive state and orient their decisions through the smart use of questions and information. This research follows the steps of Niels Bohr, founding father of Quantum Mechanics, who wrote about essential similarities between Quantum Mechanics and the functioning of the mind.