Profiting from Disinformation: The Case of Genetically Modified Organisms

Mar 13, 2020 | Bayer Crop Science, biology, business and economy, trending

Original Article Reference

This SciPod is a summary of the paper ‘Monetizing disinformation in the attention economy: the case of genetically modified organisms (GMOs)’, from the European Management Journal.

Conflict of interest and funding disclosures

Over the development, execution, and publication of this study, all authors were employed by Bayer Crop Science. Thus, the work was funded by Bayer Crop Science.The production of this SciPod was commissioned by Bayer CropScience. As of 2020, author Ryan Butner is employed by Pacific Northwest National Laboratory (PNNL).

About this episode

As people are now spending a substantial amount of time online, traditional businesses and other vendors try to attract new customers by gaining traction on social media platforms, capturing the attention of users in a variety of ways. This is often achieved by disseminating compelling information, which is not always true or reliable. In a recent study, Dr Camille Ryan and her colleagues at Bayer Crop Science have taken a closer look at the monetisation of disinformation, focusing on the specific case of genetically modified organisms (aka GMOs).




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