AudioPod

About this episode

Past studies unveiled geographic associations in branding, with consumers in different locations preferentially purchasing goods from specific countries or regions. Professor Junhong Chu at Hong Kong University and the National University of Singapore recently carried out a study exploring inequalities and geographical differences in the patterns of trade between different Chinese provinces. Her findings highlight different factors that can contribute to these observed geographic branding asymmetries, including distance, home-biases, migration, ethnicity, and cultural similarities.More

Original Article Reference

This Audio is a summary of the paper ‘Geography as branding: Descriptive evidence from Taobao’, in Quantitative Marketing and Economics. doi.org/10.1007/s11129-020-09232-9

Contact

For further information, you can connect with Professor Junhong Chu at bizcj@nus.edu.sg  

This work is licensed under a Creative Commons Attribution 4.0 International LicenseCreative Commons License

What does this mean?

Share: You can copy and redistribute the material in any medium or format

Adapt: You can change, and build upon the material for any purpose, even commercially.

Credit: You must give appropriate credit, provide a link to the license, and indicate if changes were made.

Increase the impact of your research!

More episodes

Dr Nina Gmeiner | 21st Century Trends in Property Regimes: Progressive Commons

The ownership of goods, including both material objects and immaterial goods such as intellectual property, is defined...

Dr Selina Våge | Modelling Microbes to Understand Ecosystem Dynamics and Infectious Diseases

Our brain’s network structure consists of many interconnected regions, each containing billions of neurons. Many...

Professor Eckehard Schöll | Understanding Spontaneous Synchronisation in Epileptic Seizures

Our brain’s network structure consists of many interconnected regions, each containing billions of neurons. Many...

Taher Saif | Dr Andrew Holle – Mechanobiology – Exploring the Mechanics of Cell Behaviour

Extracellular biophysical cues have a profound influence on a wide range of cell behaviors, including growth,...

Dr Stella Laletas | How High-conflict Divorce Can Impact Children: Understanding the Perspective of Teachers

Divorce is commonplace but can have negative impacts on the cognitive, emotional, social and psychological development...

Professor Samantha Punch | Benefits of Bridge: The Partnership Mindsport

Bridge is a popular card game played socially and competitively by millions of people throughout the world. Each game...