Animated Educational Videos Promote Learning Among Farmers
About this episode
There are up to one billion people with low literacy globally, many of whom live in rural areas and only speak their region’s local language. In Africa alone, there are an estimated 2000 local languages. Researchers are exploring new ways to make knowledge accessible to isolated communities that only speak local languages. One approach involves the use of animated educational videos, which can be dubbed in any language and can be shared in rural communities. In a study conducted in Benin, Dr Julia Bello-Bravo of Purdue University compared the effectiveness of animated educational videos to traditional presentations. This work was performed in collaboration with Benin’s International Institute for Tropical Agriculture. Dr Bello-Bravo’s team found that, not only did participants prefer videos, they actually learned more from them too.
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• Good science communication helps people make informed decisions and motivates them to take appropriate and affirmative action.
• Good science communication encourages everyday people to be scientifically literate so that they can analyse the integrity and legitimacy of information.
• Good science communication encourages people into STEM-related fields of study and employment.
• Good public science communication fosters a community around research that includes both members of the public, policymakers and scientists.
• In a recent survey, 75% of people suggested they would prefer to listen to an interesting story than read it.
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