By now, most of us are familiar with stories of wildlife interacting with the modern world, often with unfortunate consequences. Examples include urban foxes struck by vehicles, bears rummaging through trash, and sea turtles entangled in plastic. But there’s a quieter, often unseen danger that claims hundreds of millions of bird lives each year. This is the common window, a source of light for us, but potentially deadly for unsuspecting birds on the wing. Bird-window collisions (or BWCs for short) are a global phenomenon and a growing conservation concern. Birds in flight often fail to perceive clear or reflective glass as a barrier, leading to fatal crashes into windows, especially on modern buildings. Until recently, tracking the scope of this problem, especially in tropical and subtropical regions, has proven difficult. Traditional monitoring methods require trained observers, time-consuming surveys, and, critically, access to fresh bird carcasses, which can vanish quickly in warm, scavenger-rich environments. But in Taiwan, an innovative approach is offering new hope, and it’s coming from an unexpected place: social media.