Chick-fil-A Successes, Failures and International Expansion Challenges amid LGBTQ Protests – Dr Bertrand Guillotin, Fox School of Business at Temple University
Original Article Reference
This SciPod is a summary of the case study ‘Chick-fil-A: International Expansion Challenges’, available at https://www.iveycases.com/ProductView.aspx?id=108881
Share Episode
About this episode
In today’s corporate America, rapid growth and success often comes tied to some form of controversy. Perhaps one of the best examples of this is the restaurant chain Chick-fil-A. Driven by the huge popularity of its chicken sandwiches, Chick-fil-A had propelled itself to 10 billion dollars in annual sales by 2019. However, public backlash in response to donations made on behalf of the company to groups with anti-LGBTQ views has recently slowed the momentum down, raising questions about the viability of the company’s aggressive international expansion strategy. In a recent case study, Dr Bertrand Guillotin explores both the positive and negative aspects of Chick-fil-A, its rise to become a global market leader and the stumbling blocks it has encountered, which have often been self-induced.
This work is licensed under a Creative Commons Attribution 4.0 International License. 
What does this mean?
Share: You can copy and redistribute the material in any medium or format
Adapt: You can change, and build upon the material for any purpose, even commercially.
Credit: You must give appropriate credit, provide a link to the license, and indicate if changes were made.
Related episodes
Dr. Kendra Pugh | Mapping the Hidden Geography of Gambling Risk
A lottery ticket is small enough to slip into a pocket, but the forces that shape gambling behavior can stretch across families, neighborhoods, shopping districts, and entire communities. A Massachusetts study led by Dr. Kendra Pugh asks an important but deceptively simple question: when gambling becomes risky or problematic, how much depends on the person, and how much depends on the place?
Prof. Yu Du | The Age of Judgment: What Sentencing Reveals About Youth, Maturity, and Mercy
Imagine two people standing before a judge. One is nineteen, old enough to vote and be tried as an adult, but still developing the mental machinery needed for restraint and long-range planning. The other is sixty-eight, with decades of life experience but perhaps declining health, reduced mobility, and little likelihood of committing another crime. The law calls both adults. Yet common sense suggests that age matters, and not always in the same way.
Prof. Dr. Daniel Gredig | Protection Is a Conversation: How Modern HIV Prevention Is Changing Intimacy and Trust
The story of HIV prevention has changed dramatically over the past four decades. What was once dominated by fear and limited options has become a field shaped by scientific breakthroughs, greater understanding, and a growing appreciation of personal choice. Yet while medicine has transformed the ways people can protect themselves, one element remains as important as ever. Prevention depends on communication. Every intimate encounter involves two people, each bringing their own experiences, expectations, and preferences. Reaching a shared understanding is rarely as simple as it appears.
Dr Marie McGregor | Why Gifted Students Need More Than Ability to Thrive in Science
Walk into any classroom, and some students immediately attract attention. They ask thoughtful questions, solve complex problems quickly and display an enthusiasm that inspires those around them. Some may describe these students as gifted. However, others with equally advanced potential may be less visible: they may sit quietly, avoid drawing attention to themselves, rarely volunteer answers or appear disengaged. As a result, their abilities may go unnoticed. While ability and achievement are important, they do not tell the whole story and do not guarantee confidence, resilience, or lasting motivation.
Increase the impact of your research
• Good science communication helps people make informed decisions and motivates them to take appropriate and affirmative action.
• Good science communication encourages everyday people to be scientifically literate so that they can analyse the integrity and legitimacy of information.
• Good science communication encourages people into STEM-related fields of study and employment.
• Good public science communication fosters a community around research that includes both members of the public, policymakers and scientists.
• In a recent survey, 75% of people suggested they would prefer to listen to an interesting story than read it.
Step 1 Upload your science paper
Step 2 SciPod script written
Step 3 Voice audio recorded
Step 4 SciPod published