Climate Matters A Novel Approach to Educating Americans About Humanity’s Greatest Challenge – Edward W. Maibach, Center for Climate Change Communication, George Mason University

behavioural sciences, earth and environment

Over the past few decades, global climate change has emerged as the preeminent issue facing modern society. In many countries around the world, climate change is shifting weather patterns for the worse, with impacts predicted to grow increasingly more erratic and severe. Despite this, the public’s understanding of climate change is often limited and rife with misinformation. Dr Edward Maibach’s innovative program, Climate Matters, empowers local weathercasters to become beacons of public education for climate change.

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